5 Ways you Can Enhance your Employer Brand
Standing out as a recruitment company is tough right now. Money has never been tighter, and candidates and clients are demanding more than ever before.
How can you deliver best-in-class service whilst standing out from the crowd? By using your employer brand. Forget about bland corporate speak; let’s talk about what truly makes your recruitment company irresistible.
What Is Employer Branding Really?
Employer branding is about more than slapping a logo on your website and calling it a day. It's about crafting a compelling narrative that paints your company as the best place to work and partner with. It's your secret sauce, the unique mix of values, culture, and promises that make candidates and clients choose you over the competition.
Here are five ways you can boost your employer brand and become the go-to recruitment company for top talent and discerning clients.
Define and Communicate Your Company Culture
Why It Matters: Your company culture is your DNA. It’s what makes you different from every other recruitment agency out there. Candidates and clients want to know what makes you tick and whether they fit into your world.
How to Do It:
Be Authentic: Forget the corporate buzzwords. Tell it like it is. What do you stand for? What are your quirks? Make sure your culture shines through in every interaction.
Consistent Messaging: Keep your message consistent across all platforms. If your website says one thing and your LinkedIn another, you're going to look about as trustworthy as a used car salesman.
Employee Involvement: Let your employees shape and promote your culture. They're the best ambassadors you have, so let them tell their stories.
Example:
Take Patagonia, for instance. Their brand screams environmental sustainability, and they don't just talk the talk; they walk the walk. It's no surprise they attract candidates who share their passion for the planet (HubSpot Blog).
Showcase Success Stories
Why It Matters:
People love stories, especially ones about real people doing real things. Sharing success stories from your team can provide an insider look at your company and make it relatable.
How to Do It:
Collect Stories: Encourage your team to share their stories. Whether it's about how they landed their dream role or overcame a challenge, these stories make your company more human.
Use Various Formats: Don't limit yourself to text. Use videos, podcasts, or even animated GIFs if that's your style. The more engaging, the better.
Celebrate Success: Give credit where it's due. Recognize your team’s achievements and share them far and wide.
Example:
Salesforce is a master at this. They regularly share employee stories that highlight career growth and personal achievements, painting a picture of a company that cares about its people (Recruitment Marketing).
Leverage Social Media for Branding
Why It Matters:
If you're not using social media to boost your employer brand, you're missing out. It's like having a megaphone and choosing to whisper.
How to Do It:
Create Engaging Content: Share content that reflects your company's personality and values. No one wants to read another boring corporate update. Make it fun, make it real.
Show the Behind-the-Scenes: Give people a peek behind the curtain. Share what goes on in your office, team events, or even that epic ping pong tournament.
Engage with Your Audience: Social media is a two-way street. Respond to comments, start conversations, and build a community around your brand.
Example:
HubSpot is all over this. They use social media to showcase their vibrant culture and keep their audience engaged with behind-the-scenes content (Recruit CRM).
Offer Competitive Benefits and Opportunities
Why It Matters:
It's not just about what you do during the 9 to 5. It's about what you offer outside those hours that can make or break your employer brand.
How to Do It:
Highlight Unique Perks: What's special about your company? Whether it's unlimited coffee or a killer remote work policy, make sure people know about it.
Transparency: Be upfront about what you offer. No one likes a surprise when it comes to benefits (unless it's a surprise bonus, in which case, go for it).
Employee Feedback: Keep your finger on the pulse. Regularly update your benefits based on employee feedback and industry trends.
Example:
Google offers some of the most talked-about perks in the industry, from gourmet meals to on-site fitness centers. They're not just selling jobs; they're selling a lifestyle (Toggl Track).
Foster Diversity and Inclusion
Why It Matters:
Diversity isn't just a box to tick. It's a critical element of a thriving company culture that attracts a wider talent pool and creates a more innovative work environment.
How to Do It:
Inclusive Policies: Don't just talk about diversity; be about it. Implement policies that promote inclusivity at all levels.
Celebrate Diversity: Recognize and celebrate diverse voices in your company. Make everyone feel valued and respected.
Training and Development: Provide the tools and resources needed to ensure an inclusive environment where everyone feels they belong.
Example:
Microsoft has been recognized for its efforts in promoting diversity and inclusion, making it a beacon of innovation and dynamism (Recruitment Marketing).
Final thoughts
Your employer brand is more than just a marketing tool; it's the backbone of your recruitment strategy. By working on all of the above, you can create a powerful employer brand that attracts both top talent and clients. At AMPLIFY, we know how important it is to stand out in the recruitment world. Let us help you craft an employer brand that resonates and captivates.